Breaking through business negativity
Are you surrounded by negativity with customers complaining about interest rates, slow sales, petrol prices and the like? It’s very easy to get caught up in the doom and gloom but I say – don’t! With crisis comes opportunity. There are always business blessings to be found. People and business still have money to spend and they still have to choose where to spend that money. If you are gloomy about sales and business you know what will happen….. you will be right! Sales will be lousy. The businesses that do well in gloomy times are those that can retain a positive outlook and see the opportunities not the problems.
Photo Story
Congratulations to Jenny & Lubosh Hanuska who have done a fantastic job on the branding of their new store and business,
The Daily Scoop.
Their branding is strong and their product absolutely delicious. Ailsa was a business mentor for Jenny & Lubosh last year.
Most Asked Marketing Questions
No. 8:
Q: What percentage of sales should I spend on marketing?
A: It depends on what you are trying to achieve. If you are wanting to grow your business by 30% then you will need to invest more in marketing. Also when businesses are at start up phase their marketing costs may be higher.
Other things to consider are:
- How easy it is to communicate your product/service feature/benefits?
- How much time you have? Can you do the letterbox drop?
- How much money are you wanting to make from your investment?
AP Marketing Works has a new home in Yarraville Village.
New Contact Details
Ph: 61 3 9314 2121
Fx: 61 3 9314 2120
