It’s Spring – yippee!
My favourite time of year. It’s also a great time to do a little Spring Cleaning on your marketing. What has worked well with your marketing this year? What was a bit of a dud and needs to be thrown out? What needs to be implemented to grow your customer base? I recently attended a fantastic seminar on Positive Psychology that explored what makes us happier. Many of the principles can be applied to business and in particular your marketing. One of the principles in achieving happiness is to turn our over complicated lives into more manageable and simpler ones. So to with your marketing. There are many marketing activities you could do but let’s keep it simple and do the ones that are working for you and do them well. Keep it simple and you will more likely implement them. There is no point having a great marketing idea in your draft folder! Imagine better results, more time and less stress. A good place to aim I think.
Most Asked Marketing Questions
No. 5:
Q: Where is the best place to find new customers?
A: Your existing customers.
Researching your customers can provide you with all you need to know to find more customers.
- Where they heard about your business?
- Where they were looking for businesses like yours?
- Why they chose your business over your competitors?
- What they like about the product or service you deliver?
- What is the solution that you are providing them?
- You can also gain demographic and psychographic information that may assist you to work out what type of person is most likely to shop with you.
AP Marketing Works can help you work out the questions you need to ask your customers to find more customers. We can get you started for as little as $50! Call or email now to find out more.
Email: info@apmarketingworks.com.au
Photo – Ailsa at Victorian Telstra Business Awards with good friend and mentor Brenda Rossman
