New Website for AP Marketing Works

In the Blog this month:

Best Way for Small Business to Communicate their Brand.

Last week a workshop participant at a seminar I was presenting in Melbourne asked the question “What’s the best and cheapest way for small business to promote their brand”? Such a great question and yet such a complex issue.
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Marketing in Tough Times Podcast.

A couple of weeks ago I was part of a panel speaking to businesses in the City of Stonnington about marketing in tough times. It was a delight that all three panel members choose to be optimistic rather than pessimistic.
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Is Small Business Losing a Competitive Advantage?

One of the major advantages of small business has always been the relationships that staff and owners can develop with customers.
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Most Asked Marketing Questions
No. 9:

Q: How much does a good website cost?
A:Like many marketing questions the answer depends on what you are hoping to achieve from your website. It also depends on what resources you have at your disposal, how organised you are and whether or not you are able to write your own copy, what functions you are wanting from the database and whether you already have branding. Websites start from around $1000 but an average website for small business is about $2500- $5000. It is important not to pay for things that you are clearly not going to use but cheapest can be expensive later on so some forward planning is required when determining your needs. Naturally the more wizzo functions you want, the more it will cost. However it is important to think of your website as an investment. It can save you money in marketing material, save you time and bring you business. So if you are thinking about upgrading or getting a new website contact Ailsa to help assist you with your requirements.